President John Maeda took part in the second annual New York Ideas forum this morning at the New York Historical Society. Hosted by The Atlantic magazine, the conference gathered together hundreds of national thought leaders to discuss the innovations and technologies driving business today and to share their take on what matters most and what trends and reversals are coming down the pike.
President Maeda participated in a panel along with MoMA curator Paola Antonelli, Darhil Crooks of The Atlantic and Jen Doll of The Atlantic Wire. He and Antonelli went back and forth about the expanded definition of design in the world, positing that “Design has nothing to do with what’s cool – it’s about constructing an ecosystem to make choices” (Maeda) and “It’s up to us to make sure design becomes a real tool for all of us” (Antonelli).
He also used the opportunity to introduce the audience to RISD’s STEM to STEAM initiative, championing it as an answer to the prevailing question: How do we bring innovation back to America?
E’Ship Fosters Entrepreneurial Spirit
On Sunday night, more 70 students packed into the top floor of RISD’s Ewing Multicultural House to socialize, eat pizza and discuss their visions of entrepreneurial grandeur. The lively mixer was hosted by members of Brown’s Entrepreneurship Program and E’Ship, a new student club founded by Winston Cuevas 15 ID, Amrit Mazumder 15 GD and Ryan Murphy 15 ID.
The trio of enterprising sophomores founded E’Ship to help RISD students find resources – financial and social – to support their own ambitious business ventures. “We want people to bounce ideas off each other,” Murphy explains. “With some encouragement, I think students will be able to get their plans off the ground.”

Special guest Bill Foulkes, a RISD faculty member who teaches Design and Entrepreneurial Thinking, presented at the event. Brown students also took part in the intellectual exchange.
According to Murphy, cross-campus collaborations have been set in motion thanks to the informal mixer. “Brown students are looking at design as a vehicle to drive entrepreneurship instead of seeing it as a way to make something pretty,” Murphy notes. “The projects that will come out of these collaborations are really exciting.”
Hoping to make some pro-business connections on campus? The next E’Ship meeting will be held on the second floor of 204 Westminster Street in Providence this Sunday, May 5 at 4 pm. And you can sign up for updates from the new RISD org!
Disruptive Innovators Celebrate at TFF
As President John Maeda noted in his post this morning, he’s at the Tribeca Film Festival today to accept what has got to be one of the best-named accolades out there: a 2013 Tribeca Disruptive Innovation Award (TDIA).

The TDIA is an outgrowth of Harvard Business School professor Clayton Christensen’s Disruptive Innovation Theory, which explains how simpler, cheaper technologies, products and services end up decimating industry leaders. Now in its fourth year, the annual award showcases applications of disruptive innovation that have spread beyond the realms of business and technology to the fields of healthcare, education, international development, politics and advocacy, media, the arts and entertainment.

President Maeda is in color company today, sharing the limelight with such creative business forces and pop cultural figures as Psy, Twyla Tharp, Norma Komali, Quirky founder Ben Kaufman, Chobani founder Hamdi Ulukaya (“the Steve Jobs of yogurt” :) and many more.

President Maeda speaking with Perri Peltz, who presented the TDIA award today.
The award is in appreciation for RISD’s STEM to STEAM initiative to add art and design to the national education agenda rather than just placing increased emphasis on STEM subjects (science, technology, engineering, math). After all, as RISD people already know, it’s the critical thinking that goes on in art and design studios that will lead to the breakthrough innovations needed in the 21st century.
STEAM Infuses Seattle Times
In this new article in The Seattle Times, President John Maeda writes about growing up in the city “before it became cool” – at a time when being good at both art and math somehow cancelled each other out rather than signaling an exciting symbiosis.

Maeda’s article makes a case for STEAM – introducing an A (for art) into the national agenda pushing for more STEM (science, technology, engineering, math) education.
And he cites Seattle’s stunning new Experience Music Project museum as an example of “the perfect marriage of science and art…from its current exhibition on The Art of Video Games to the mathematically informed sculptural surfaces of its Frank Gehry design.”
p.s. Note that Associate Professor Dan Cavicchi, RISD’s interim dean of Liberal Arts, was involved in developing the exhibition curriculum for EMP.
Ready, set, tweet!
To tie in with a STEM to STEAM discussion RISD is hosting at next week’s SXSWedu conference in Austin, TX, Adobe will donate $1 for every Twitter or Instagram message sent between March 4 and 12 using the hashtag #AdobeSXSW.
Through its Conversation for a Cause, the company has pledged to donate up to $10,000 to support STEM to STEAM initiatives at RISD.
So, wherever you are on Monday morning, get hopping and join in the tweet fest. The more Twitter and/or Instagram messages the RISD community can generate using the hashtag #AdobeSXSW, the more Adobe will contribute to our efforts to promote art and design education.
Check out this great clip! Yesterday, CNN’s The Next List featured a segment on Diana Eng 05 AP, a phenomenal Brooklyn-based designer, hacker and tech wiz who incorporates circuits, microchips and thermo-reactive fabrics into very wearable clothing.
It’s “fashion engineered from daydreams” the STEAM-driven designer sums up on her site. Take a look at the Next List blog for more on Diana, along with a couple more short videos on her designs and approach.
Design + Conquer
A great article in Saturday’s National Journal – called Design and Conquer in the print edition and The Art of Techhology online – supports RISD’s efforts to focus national attention on the value of art and design to innovation and the economy.
More specifically, the story by Ron Fournier focuses on the burgeoning STEAM initiative to add art and design education to the current emphasis on STEM (Science, Technology, Engineering, Math) subjects.

“At a time when economists, corporate executives and the president talk about the need for national excellence in science and engineering – [John] Maeda is… trying to ensure that the arts aren’t forgotten,” the article notes. “The 46-year-old president of the renowned Rhode Island School of Design leads a high-powered drive to draw attention to the value of arts education. His growing legion of academics, business honchos and tech-savvy politicians say that art and design are national imperatives, too.”
Twitter founder Jack Dorsey, who visited RISD to speak with students earlier this month, is cited in the story as “a major STEAM proponent.” And RISD alum Bob Schwartz MID 75, a healthcare designer at GE who helped develop the award-winning cardiology X-ray device shown below, notes that an artistic approach helps bring much-needed “emotional benefits” to high-tech medical devices.

Members of the RISD community were excited to be in Washington, DC last week when RISD co-hosted a briefing to launch a new Congressional STEAM Caucus (click on the photos above to see who’s who). The bipartisan group of Congressmen and women from 10 states will advocate for incorporating art and design into the national education agenda – an agenda that currently calls for renewed emphasis on STEM subjects (Science, Technology, Engineering, Math).
President Maeda, who joined several other guests in addressing a standing-room-only crowd, reports being totally inspired by his visit to Capitol Hill.
You can view a video of the entire briefing if you’re interested and/or sign this petition in support of national recognition of the value of STEAM.
Full STEAM Ahead to Capitol Hill

This Thursday, February 14, RISD is co-hosting a STEM to STEAM briefing in Washington, DC in cooperation with US Representatives Suzanne Bonamici and Aaron Schock, co-chairs of the Congressional STEAM Caucus.
You can still register to attend the Congressional briefing, which runs from 2–3 pm in the US Capitol Visitor Center, HVC Room 215.
Yesterday, at a Congressional hearing of the US House Committee on Science, Space and Technology, Representative Suzanne Bonamici (Democrat/Oregon) invited a series of individuals to testify about the importance of adding Art to STEM education – a movement RISD is spearheading through its STEM to STEAM initiative.
Scroll forward to 3:50 to hear what former MIT President Charles Vest – who’s also president of the National Academy of Engineering – has to say about the intrinsic value of art and design to the type of research and innovation that takes place at an institution like MIT. He also references the Congressional STEAM briefing RISD is co-hosting a week from today in DC.
Stay tuned for more as RISD’s STEAM efforts unfold on the national stage!
ALSO, the design studio run by Matt Lamothe 02 FAV, Julia Rothman 02 IL and Jenny Volvovski 02 GD, seems to emerge with one great idea after another. For their alluring new(ish) book The Where, the Why, and the How, they invited 75 artists (including themselves) to illustrate answers to some of life’s most persistent questions – stuff like: Why do we hiccup? How do migrating animals navigate? Why do people blush?
In the book, scientists also answer the questions in essays, but not surprisingly, it’s the illustrations that bring the thing to life. And clever alumni that they are, Julia, Jenny and Matt also invited David Macaulay BArch 69 – the master of visual communication responsible for bestsellers like The Way Things Work and countless other classics – to write the intro, which he did.
Last week Kurt Andersen of Studio 360 aired an interview with Julia about the book. You can listen to their 6-minute chat right here. And maybe you want to respond to the Studio 360 challenge to illustrate your own answer to: Are we alone in the universe? (If so, get hoppin’: The deadline is February 3!)
Art = Good Business
“Artists will emerge as the new business leaders,” according to an inspiring article recently published in Fortune Magazine. In the piece, writer Tim Leberecht credits President John Maeda as being one the foremost authorities on the matter.
The piece also cites Joe Gebbia 05 ID/GD and Brian Chesky 04 ID, co-founders of popular lodging site Airbnb, as excellent examples of this concept.
Leberecht writes:
Lately, a number of business thinkers and leaders have begun to embrace the arts, not as an escapist notion, a parallel world after office hours, or a creative asset, but as an integral part of business - from the management team to operations to customer service.

In addition to reflecting on the importance of creativity in the business world, Leberecht makes the case that innovators should actively strive to emulate artists’ behavioral patterns “to see the world afresh and create something new.”
The chief marketing officer at design firm frog, Leberecht knows his stuff. To read more about his musings on the interconnectivity of business and art, click here.
Happy to announce that the student-run RISD STEAM Club has secured GZA on November 29, at 7PM in the RISD Auditorium! -JM
Professor Cas Holman in our Industrial Design department has just launched her acclaimed “Workyard Kit” to STEAM lovers everywhere: http://risd.cc/W9j61S You may have already seen this elegant and playful set of parts at the High Line in NYC. Cas just let me know that the Workyard Kit will be used in 23 new schools and 5 children’s museums shortly. Congratulations Cas! -JM






